PUBLIC MEDIA
Public media was the topic of the lecture for week 7. I found the in depth look at the 2 public broadcasters ABC and SBS fascinating. Both public broadcasters broadcast to free-to-air t.v and radio and have multi-platform. They are funded by the government.
SBS plays a large role in reflecting the diversity of Australia. It is partially subsidized and financed by sponsorships. The ABC is very much involved with showing and sharing and relating newsorthy material to its viewers. This enlightens and changes them, creating awareness and aiming for educational programs, reaching into homes and lives, settling with documentaries. SBS reflects Australia's multi cultural society.
Both ABC and SBS are funded by the gov't.
Something that has only just been brought to my attention but an issue that I wish to pursue and investigate further is the Newscorp Media conglomerate that Rupert Murdoch is responsible for.
The movie Zeitgesit: moving forward
is a great clip which investigates this theory of control and manipulation by the government and huge organisations which seek to control and manipulate the minds of views and consumers through subtle underlying messages so media communication which paint a story a certain way do not give viewers a choice to decide.
"Our goal was to explore the fundamental question of why people believe
in a God to different degrees," says lead author Will Gervais, a PhD
student in UBC's Dept. of Psychology. "A combination of complex factors
influence matters of personal spirituality, and these new findings
suggest that the cognitive system related to analytic thoughts is one
factor that can influence disbelief."
Researchers used problem-solving tasks and subtle experimental priming –
including showing participants Rodin's sculpture The Thinker or asking
participants to complete questionnaires in hard-to-read fonts – to
successfully produce "analytic" thinking.
this website is a prime example of a forte and channel of public media which is used to both enlighten, educate and bring the public closer to what is happening in the world through the channel of public media.
This program, produced by the ABC is very much reflective of the types of programs the public media seeks to manage and produce for their audiences.
Human rights activist
JOUR1111
Week #8: Public Media
‘The difference between commercial broadcasting and public broadcasting is the difference between consumers and citizens’
– Nigel Milan (former Managing Director of SBS)
commercial media = money, as we have seen from last weeks blog, the motivating factor behind all of Murdoch's companies.
What is Public Media?
In general, media whose mission is to serve or engage a public. Public media include traditional publicly-funded broadcasters and networks … as well as public uses of new platforms and distribution mechanisms, such as the Internet, podcasting, blogging.
PUBLIC VALUE’ (According to the ) is:
1. Embedding a ‘public service ethos’
2. Value for licence fee money
3. ‘Weighing public value against market impact’ 4. Public consultation
Public media serves the people.
Public media plays a vital role serving communities with
essential journalism and cultural content across broadcast and digital platforms. It is also an ecosystem in flux, facing fundamental challenges to its structure, business model, and relevance to audiences beyond the reach of its current services. The Public Media Accelerator invites mission-driven entrepreneurs to develop innovative ideas for expanding public service media.
Learn more.
http://publicmediax.org/
This site played a vital role in framing my viewpoint of public media. It helped me to understand and grasp.
eg: ABC News CAFF 41% of Australians get their news from the ABC
Each week 12.6 million Australians watch ABC TV.
Only source of radio news analysis and ‘current affairs’ (an explanation and analysis of current events and issues, including material dealing with political or industrial controversy or with public policy).
Only source of lengthy interviews with politicians and nations leaders in the media other than talkback.
I found this information informative. I have included a link to the slide this information came from.
In general, media whose mission is to serve or engage a public. Public media include traditional publicly-funded broadcasters and networks … as well as public uses of new platforms and distribution mechanisms, such as the Internet, podcasting, blogging.
Increasingly the term "public media" is less associated with taxpayer supported media; it may be for profit so long as its ultimate purpose is to serve the public and not to turn a profit.
WGBH Educational Foundation Conference
Open Content and Public Broadcasting (19-21 September 2006)
PUBLIC VALUE’ (According to the ) is:
1. Embedding a ‘public service ethos’
2. Value for licence fee money
3. ‘Weighing public value against market impact’ 4. Public consultation
Public media serves the people.
Public media plays a vital role serving communities with
essential journalism and cultural content across broadcast and digital platforms. It is also an ecosystem in flux, facing fundamental challenges to its structure, business model, and relevance to audiences beyond the reach of its current services. The Public Media Accelerator invites mission-driven entrepreneurs to develop innovative ideas for expanding public service media.
Learn more.
http://publicmediax.org/
This site played a vital role in framing my viewpoint of public media. It helped me to understand and grasp.
eg: ABC News CAFF 41% of Australians get their news from the ABC
Each week 12.6 million Australians watch ABC TV.
Only source of radio news analysis and ‘current affairs’ (an explanation and analysis of current events and issues, including material dealing with political or industrial controversy or with public policy).
Only source of lengthy interviews with politicians and nations leaders in the media other than talkback.
I found this information informative. I have included a link to the slide this information came from.
Australian Story is a fascinating example of a Public Media program, which exists to serve the public. It highlights community and is very much a reflection of Australian society.
The News “style” of Public Media
*‘serious’
*‘broadsheet’ style
*importance over interest
*considered, not quick and unchecked
*‘boring’
*élitist
*of limited interest
*poorly presented
*out of touch
*‘serious’
*‘broadsheet’ style
*importance over interest
*considered, not quick and unchecked
*‘boring’
*élitist
*of limited interest
*poorly presented
*out of touch
It “is such a special vehicle for voices to be heard … [for] visions and viewpoints … ignored by commercial media.” This is what Robert Richter believes. Robert Richter is an independent producer who has made over 50 documentaries for PBS, CBS, ABC, NBC, Discovery Channel.
http://beyondthebox.org/vol.23/BTBSF04_1.html
This link will go to to the Beyond the Box website. Beyond the Box is an Indie film and Public Media Source. I found it interesting.
http://beyondthebox.org/vol.23/BTBSF04_1.html
This link will go to to the Beyond the Box website. Beyond the Box is an Indie film and Public Media Source. I found it interesting.
According to Murdoch, government regulation of commercial media and big public media: have the following effects:
• penalise the poor. (constrain choice, BBC licence fee, Government allocated funding
• promote inefficient infrastructure (duplication and waste)
• build inaccessible institutions (ABC, BBC, ARD, RHTK)
• threaten the growth of independent news and investment in new forms of journalism (How?)
• stunt the growth of the creative industries dampens innovation (How?)
All This creates challenges for Public Media. Is it doing too well?
• penalise the poor. (constrain choice, BBC licence fee, Government allocated funding
• promote inefficient infrastructure (duplication and waste)
• build inaccessible institutions (ABC, BBC, ARD, RHTK)
• threaten the growth of independent news and investment in new forms of journalism (How?)
• stunt the growth of the creative industries dampens innovation (How?)
All This creates challenges for Public Media. Is it doing too well?
The information from this slide was key to peaking my interest into further issues related to Murdoch and public media.
Murdoch is a very influential figure and obviously, his opinions, when voiced, are clearly noted..
Public media needs to make themselves relevant (do they have a role to produce programs that mass audiences want to watch (ratings and audiences numbers?).
they already do create great shows such as Media Watch and Australian Story.
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